Something I really drew out of this week’s readings was just how impactful our peers’ opinions are on our own decision-making. As evident in the reading on Morning Brew’s ability to retain their readership, their referral program has proven to be wildly impactful on their growth in an engaged readership. …

My favorite line from this week’s readings read: “Be insatiably curious instead of loudly intellectual; produce actual work instead of billable hours.” While obviously this applies to the creation and maintained success of Morning Brew, this mindset can be applied both within and outside of the entrepreneurial realm. I think…

To be quite honest, my biggest takeaway from Mel’s piece was a sense of gratitude for the fact that I have minors in Marketing and Health, Medicine and Society. While I came to Lehigh knowing that I would take the Journalism and Marketing route, I decided halfway through my sophomore…

From this week’s readings, by far and away my biggest takeaway came from the article on BuzzFeed’s “testing in public” article. The line I found most important was that as media entrepreneurs we need to learn to decipher the difference between ‘this is bad’ and ‘this could be better.’ Being someone…

For most of us, if we’re lucky, we grow up with a handful of things that stay constant as we transition into adulthood. …

When thinking about my ideal audience, an exact replica of my 19-year-old self comes to mind. But as I realized last week, I need to create a readership greater than a four-year-wide age group. When I reflect on my own relationship with fitness, my transition from practicing athlete to teenage…

Week 5 Reflection When looking at everything we talked about this week I had two-major takeaways. The first of which, is that in general, we as a society have become somewhat passive when it comes to how we receive news. One of the articles about curation and aggregation analogized this to…

This week’s readings truly allowed me to dive deep into my goals as a journalist and what I may wish to do as a part-time “side hustle” alongside a potential corporate media career. I truly can say that since my first internship in strategic communications at a DC-based public affairs firm…

As I was reading the articles about service journalism for this week, I quickly realized that these types of articles are usually the ones I seek out the most. While I wasn’t familiar with the actual term itself, this is the kind of content I am used to finding when…